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  Background      
 

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Richard Brock,
Founder of the Brock Initiative

 

 

:: Mission ::

Richard Brock worked in the BBC Natural History Unit for 35 years producing, among others, the highly successful Life on Earth and Living Planet series. Concerned by the lack of willingness to address the real current state of the environment he left the BBC and started his own independent production company Living Planet Productions.

"These days it's simply not good enough to use the old response... "If people know about it they'll care for it and do something". Wrong. They'll just go on being conned that it's all perfect out there, with endless jungles, immaculate Masai Maras, and untouched oceans. What planet are they on about?" Richard Brock

Living Planet Productions has made over 100 films on a wide range of environmental topics, shown all over the world. As his archive of films and footage mounted up, Richard felt that there was something more, better, that could be done with this resource.

"When you consider the miles of footage and thousands of programs sitting in vaults out there unused, it seems tragic that the very wonders they celebrate are dwindling, often because no one tells the locals and tries to help. That is why I believe its Payback Time for the wildlife television."

The Making of the Brock Initiative